The Brand

Alexander Taksev is the sole designer of the "Alexander By Daymor" brand & has been with the company since 2001. 

In 2018 Daymor Couture founder Max Schwartz appointed Alexander as company Vice President, in charge of design & corporate image.

Over the last two decades Alexander's eye-catching occasion evening wear has achieved commercial success & continues to be featured by various actors, singers, television personalities, influential philanthropists & businesswomen. His work is showcased in over 500 stores worldwide as well as museum exhibits.

For Fall 2021, Alexander's love for luxurious, modern dress design led to the conception and launch of the bridal brand "Icon By Alexander". 

He continues to build on the company’s rich history and tradition by introducing evening & bridal collections that embody the spirit of classic elegance and refinement.