The Brand

ICON by Alexander is a bridal brand created by Alexander Taksev, President, Creative Director, and Owner of the storied fashion house Alexander by Daymor. Drawing from a legacy that spans more than seventy years, ICON represents a modern expression of that heritage—designed for brides who seek refinement, confidence, and timeless beauty on their most meaningful day.

Rooted in Montreal, Canada, ICON is built on the same foundation that has defined Alexander by Daymor: uncompromising craftsmanship, intelligent construction, and enduring elegance. Under Alexander Taksev’s leadership, the brand translates this couture tradition into a contemporary bridal voice—clean, elevated, and emotionally resonant.

Each ICON gown is created with intention. Sculpted silhouettes, thoughtful proportions, and elevated fabrics come together to enhance presence without excess, allowing individuality to shine. The collection reflects Alexander’s guiding belief that a wedding dress should empower—offering confidence, grace, and a sense of modern romance.

ICON by Alexander exists within the world of Alexander by Daymor as its bridal signature:
a brand shaped by heritage, guided by vision, and defined by brides who step into their future with quiet confidence and unmistakable poise.